We make morning FUEL for busy people.

Our breakfast range will always taste great, will always be packed full of nutritional benefits and will always be easy to eat. Wherever you are, whatever you’re up to – choose FUEL10K.

Oat Bars

Pick your flavour

STRAWBERRY & BANANA

What is The Complete Meal?

The Complete Meal is your solution to a convenient, nutritious meal to keep you fuelled. Ideal throughout the day. The Complete Meal can replace breakfast, lunch or your evening meal.

>26g PROTEIN

>8.5g FIBRE

NO ADDED SUGAR

100% NRV

What's our story?

We have always believed in Malcom Gladwell’s much heralded theory: that it takes 10,000 hours to become an expert in something. Over the years we have spent hours making and selling food for other companies and it was time to do this for ourselves.

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Susan Hales

Love these products. Perfect protein for breakfast. Add a little more water to the choc muffin and it’s a great melting middle hot choc dessert. :-)

Jane Gottshalk

Great company fantastic products. I needed protein foods to help me build strength this has been a great way to get it. Plus tasty and filling. Love 5 star

Will Penrose

Best protein shakes out there by far! Been experimenting with shakes over the years and have never really settled on one I've liked until now. Fuel 10K are the best out there I've found and their shelf life is awesome!

John Donks

Absolutely love the fuel products, really helps to increase my protein intake. Especially the breakfast drinks have one every morning and also after take after sports training! Great taste and texture, good amount of protein (20g).