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FUEL10K. Days made easy. We're FUEL10K and we make great tasting food and drink that's packed full of nutrition and easy to eat. Our entire range is there to fuel your journey and make life easier. We'll take care of the food. You take care of everything else.
FUEL10K. Whatever your day throws at you, we've got the food and drink to keep you going. You might need to grab a speedy breakfast. You might need a quick lunch before powering through the afternoon. You might want a tasty and nutritious dinner after a workout. You might just not be able to face cooking tonight. Whatever you're up to, We're here with the fuel you need to make it happen.
FUEL10K. What's with the 10k. 'THE 10,000-HOUR RULE'. Inspired by Malcolm Gladwell's '10,000-hour'theory-if your practice on skills for 10,000 (10k) hours, you'll have a good chance at becoming an expert at it, our founders launched FUEL10K in 2012 with a commitment to continuous self-improvement. FOUNDED IN 2012.
FUEL10K. Nobody's perfect, and neither are we. FUEL 10K is all about self-improvement, not perfection. We're always trying to make our range better - making it tastier while focusing on the nutrition, reducing the sugar while making things that people actually enjoy eating, and balancing making new and exciting stuff with making sure our existing range is as good as it can be.
FUEL10K. We know there's always room for improvement, and we're always going to strive to be a little better than we were yesterday. Unless we were on holiday yesterday. Life doesn't get any better than that.

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2024 This website is operated by THG, on behalf of Premier Foods Group Limited. FUEL10K trade marks, designs and logos on this website are owned by Premier Foods Group Limited. © 2024 Premier Foods Group Limited
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