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Please read this cookie policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities if you have a complaint.

Who we are

This website is operated by Premier Foods (ABN ) herein referred to as Fuel10k and its group companies (“”, “we”, “us”, “our”).

Our website

This cookie policy only relates to your use of our website,


A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to better understand our customers and provide a better website user experience. Some of this data may be aggregated or statistical, which means that we will not be able to identify you individually.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, About or All About

Consent to use cookies and changing settings

We will ask for your permission (Consent) to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by using your browser privacy dashboard. Visit google support here on how to disable. It may be necessary to refresh the page for the updated settings to take effect.

Our use of cookies

The LIST below provides more information about the cookies we use and why: The cookies we use -Name -Purpose -Whether cookie is essential for us to provide you with a service that you have requested and whether we will seek your consent before we place the cookie:

Checkout cookie:checkout -This cookie will store the checkout cart and product name and bring it to the order-confirmation page. It will last for 7 days, but will be cleaned when the user makes another purchase -Yes, essential (we will therefore not request your consent before placing this cookie).

Shopping cart cookie: purchaseTime -Stores the purchase time when a user places an order, and carries it to the order-confirmation page. It will be stored for 7 days, but will be overridden when the user places another order. -Yes, essential (we will therefore not request your consent before placing this cookie)

Geo control cookie: popupCookie -Used to control the geo popup. When a user clicks the close button, it will be stored as a session cookie, and cleared when the browser is closed. When a user clicks either the ‘stay in Australia’ or ‘not in Australia’ button, it will be stored for 7 days. The only value for this cookie will be ‘closed’. Every time a user goes to any page (except the blog page), we will read the cookie and if the value is not closed, we will run the geo IP address check, and display the popup accordingly. -Yes, essential (we will therefore not request your consent before placing this cookie)

In addition to the above, we sometimes use a type of technology called a “pixel tag” on our websites or in our emails, alone or in combination with cookies. Pixel tags may be used to provide us and third parties who provide services to us with information about customer activity on our websites and/or when emails that we send are opened or accessed.

Your visits to our website may also be associated with location-based information: (i) you manually provide, (ii) derived from the IP address of your computer, (iii) where you have accessed our website from your mobile device, GPS information where that has been enabled on your device, or (iv) the proximity of your laptop computer, mobile wireless device, personal digital assistant, personal communication system, or other communications device (your "Personal Communication Device”) to the nearest radio tower or cell site. This information includes when your Personal Communication Device is activated as well as when and how you are using it. We may collect such data to verify the information you provide to us manually and to provide you with location based content. We may also associate it with your existing personal information solely for our internal use in order to improve your experience with us.

Third party access to the cookies

The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy. Those cookies will not be accessed by any other third party not named above.

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, About or All About

How to contact us

Please contact our Data Protection Officer if you have any questions about this cookie policy or the information we hold about you.

If you have any questions about this cookie policy, you can contact our representative, THG:

By email:

By post: Customer Services, Meridian House, Gadbrook Park, Cheshire, CW9 7RA.

Changes to this cookie policy

This policy was published on 11/12/2019 and last updated on 11/12/2019

We may change this policy from time to time, when we do we will keep you informed by updating all terms, statements, policies on our website.

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2024 This website is operated by THG, on behalf of Premier Foods Group Limited. FUEL10K trade marks, designs and logos on this website are owned by Premier Foods Group Limited. © 2024 Premier Foods Group Limited
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