We are FUEL10K. We make morning FUEL for busy people. Our breakfast range will always taste great. It is packed full of nutritious goodness. It is easy to eat wherever you are and whatever you are up to.
Whatever your approach to breakfast we have it covered. Some have time to sit down for a bowl of cereal before their day begins. Others need to grab something for on the go as time is super premium. We created our breakfast range to make your mornings easier, tastier and more nutritious. That way you can get on with your day - whatever it may bring.
HOW WE DO IT?
At FUEL10K, we put continuous self improvement at the top of our agenda. We are proud of our products, but we know we can always do better. Since our launch we have twisted and turned to improve nutrition whilst not compromising taste. We are committed too to reduce our impact on the environment.
A constant thread throughout our development is to reduce the use of sugar in our products. We are also looking at ways to use less plastics too and to source other packaging and ingredients from the most sustainable sources available to us. We are working hard to lessen our carbon emissions and offsetting where possible too. Our commitment is to constantly self improve. We hope other brands in breakfast will do the same.
Since certifying as a B CORP company in March 2021 we promise to strive towards the highest possible standards, transparency and accountability of verified social and environmental performance. We will balance purpose, quality and pride beyond just profit in everything that we do - and enjoy the journey wherever it may take us.
Be original. Be pioneers. Push new boundaries. We will explore new routes to lead through innovation and entrepreneurialism.
As the 10K theory states continuous improvement gets us closer to perfect. We will reinvent, stay nimble and inspire others.
We will work responsibly, treat everyone with equal value and treat the planet with the utmost respect.
We will promote a dynamic, inclusive and enjoyable culture across all the relationships we come across.
Doing business in a clear, open way is a commitment we work hard to keep, and we promote transparency where possible throughout our industry.