FUEL10K
BUY A PACK, DONATE A BREAKFAST*
FUEL10K's Fuel a Breakfast campaign is back for 2025!
Throughout October, for every pot or box of FUEL10K porridge purchased
throughout the month, FUEL10K will donate a portion of porridge* to
FareShare, helping fight food insecurity this winter.
HELP US FIGHT HUNGER
With one in seven people currently facing food insecurity in the UK (including 3 million children), throughout the month of October, FUEL10K will be donating a porridge breakfast to FareShare to help
fight hunger this winter.
The partnership returns for a fifth year in 2025, and FUEL10K has enlisted the support of Jordan Banjo as campaign ambassador to help boost awareness of the campaign and drive donations.
FareShare is the UK’s leading food redistribution charity, and all porridge donations will be distributed across its network of over 8,000 frontline charities and community groups.
*Premier Foods Group Limited (“Premier Foods”) will donate a serving of 50g of FUEL10K Golden Syrup Porridge (each a “Serving”) to FareShare (charity number 1100051) for every FUEL10K porridge pot (70g) or box of porridge sachets (10 x 36g) (“Qualifying Products”) sold in participating major retailers, convenience stores and wholesalers between 01/10/2025 – 05/11/2025. Qualifying Products are subject to availability. Premier Foods will make a minimum donation of 200,000 Servings to FareShare. It is estimated that purchases of Qualifying Products during the promotion will result in a donation of approximately 500,000 Servings (which has an equivalent monetary value of approximately £190,000** ) to FareShare , based on sales volumes during a previous similar promotion in 2024. Promoter: Premier Foods of Premier House Centrium Business Park, Griffiths Way, St Albans, Hertfordshire, AL1 2RE.
**Calculated based on the recommended retail price of £2.75 for a FUEL10K box of 10 x 36g porridge sachets (total of 360g), on a pence per gram basis. Retail prices are at the sole discretion of the retailer.