Join us in our FareShare campaign for 2022! This February we will repeat our support of charitable food redistributors FareShare by committing to a nationwide porridge donation project. Throughout the month of February, we will be donating a portion of porridge for every pot of porridge sold.
Through on-shelf promotions and nationwide listings with supermarkets, online retailers and convenience stores, we expect the sales of our Protein Boosted Porridge Pots in one month alone to generate over half a million portions of porridge to be donated to the many frontline community groups that FareShare work with.
8.4 million people in the UK are struggling to access nutritious food and drink, with 4.7 million of these living in severely food insecure homes. This means their food intake is greatly reduced and children regularly experience physical sensations of hunger.*
Scott Chassels, MD of FUEL10K, explains:
“This is our second collaboration with FareShare and it means so much to all of us at FUEL10K. We're delighted to be working so closely with them again. At a time when so many people and organisations are struggling, we count ourselves extremely fortunate to be in a position to be able to donate so many of our nutritious breakfasts. Teaming up with such a credible organization as FareShare, means that we can be confident that our porridge will reach those most in need.”
FareShare work to redistribute food to charities that turn them into meals for vulnerable people. Since they were founded in 1994, they have redistributed 55,046 tonnes of food to charities, equating to 131.9 million meals provided to those in need. Consumers can easily get involved in FUEL10K’s campaign by purchasing a pot of their FUEL10K porridge during the month of February. With each purchase, FUEL10K will donate a portion of porridge to FareShare**.
Lindsay Boswell, CEO at FareShare said:
“We are excited to be partnering with FUEL10K for the second year running to help us get even more nutritious food to the over 10,500 charities we support. As a result of the pandemic we have faced unprecedented demand for our food from our network and FUEL10K’s generous donation will go a long way in allowing us to meet the increased demand.”
FUEL10K’s porridge pot range is now available in five delicious flavours; Chocolate, Super Berry, Golden Syrup, Salted Caramel, and Apple & Cinnamon. They are widely available in major UK grocery stores ASDA, Tesco, Morrisons, Co-Op and Booths, as well online at Amazon and in many convenience stores, including Nisa, Costcutter, Key Stores and Spar.
** From 1st February 2022 until 28th February 2022, FUEL10K have committed to donating a portion (50 grams) of porridge to FareShare (Charity Number: 1100051) for every qualifying Porridge Pot (70 grams) sold in specified stores up to a maximum donation of 1,000,000 portions. This includes, but is not limited to; ASDA, Tesco, Ocado, Amazon, Morrisons and Co-op. FUEL10K will look to distribute the porridge to FareShare from 1st February 2022 and will continue to distribute the porridge until they have given the same number of portions bought between 1st February – 28th February 2022.