About us
Days Made Easy
We’re FUEL10K and we make great tasting food and drink that’s packed full of nutrition and easy to eat.
What’s with the 10K?
‘The 10,000-hour rule’ Inspired by the ‘10,000-hour’ theory – if you practice one skill for 10,000 (10K) hours, you’ll have a good chance at becoming an expert at it, our founders launched FUEL10K in 2012 with a commitment to continuous self-improvement.
Nobody’s perfect, and neither are we
FUEL10K is all about self-improvement, not perfection.
We’re always trying to make our range better – making it tastier while focusing on the nutrition, and balancing making new and exciting stuff with making sure our existing range is as good as it can be.
We know there’s always room for improvement, and we’re always going to strive for being a little better than we were yesterday. Unless we were on holiday yesterday.
